luxury real estate copywriter

These ads have TESTED & PROVEN headlines that you can just copy. They know real estate, and they know what our audience wants. In todays post, I am going to share with you: If you want to stop wasting your money on real estate marketing tactics that dont work and make luxury real estate clients eager to hire you, this post is for you! They use the word Enquire because it sounds posher than Contact.. This is where even great writers stumble. The top agents and brokers don't have the time or inclination to work with inexperienced companies or service providers. Talk about whats in it for them. Is the home perfect for a hip single professional seeking a trendy urban home thats a five-minute walk to Whole Foods? Need help writing your property listing? The whole point of a headline is tomake thearticle laser-focused around it. Most real estate company names are boring at best. It could be a listing, an email newsletter, or even your brokerage or personal brand. Wondering how to become a luxury real estate agent? Real Estate Copywriting Services available: Real Estate Award submissions - Build your profile with an outstanding, professionally-written award submission; Team profiles /staff bios / Meet the Team - click here for samples of profiles/bios we've written for clients Website updates - Company/personal profiles or About Us pages, and other web copy As a seasoned copywriter, Valerie creates professional marketing content for brokerage firms on a corporate level and for individual agents who want to promote their services and listings. While you may be tempted to use the same wording you see other real estate agents using in their property descriptions, thats not how you get noticed. Remember the three headlines or subject lines I had you write in tip four? You need to have a deep understanding of who these people are, what makes them tick, and what keeps them up at night. In 2022, $1 . Hiring Luxury Presence has been one of the best decisions weve ever made. Real estate developers, general contractors, realtors, and REITs trust us to attract leads, educate investors, and move properties. This is a great way to drill down to benefits! Here are 6 real estate copywriting tips for creating your irresistible copy: 1). Real estate ad & signage copy. We have affiliate partnerships with these companies and make money when we feature their products on the site. Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. If you want a cheat sheet of descriptive real estate words that appeal to emotion, check out my guide to descriptive real estate words here: If youre writing ad copy, landing page copy, emails, website copy, or any copy with a title, you should always write at least three versions of your title and pick the best of the bunch. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. Your goal should be the local agent with the most neighborhoods covered in the most extensive way. Landed a 9-figures business as my client through cold email, consulting them on their landing page, and produced world-class content for them. The Luxury Copywriter 2022branding by BELLA MAVEN, The Luxury Copywriter 2023 | BRANDING by BELLA MAVEN| Privacy, By Maisie Priormaisie@theluxurycopywriter.com. Start by writing 10 things about whats in it for THEM, Focus on how they will feel when they do business with you, Bring up how they will benefit from the transaction, Explore how this will lessen their pain points, Create a catalog of a broker, team, or agents listings and market them, Create a catalog or the entire MLS (agents need to make sure they follow their local MLS guidelines for advertising another agents listing), Create a catalog of listings that you specialize in or want to specialize in. Focus on selling houses, not writing copy. Get started now Let your enthusiasm for this property shine through. Exclusivity can also be achieved through rare materials. Because, your several hundred thousand dollar supercar isnt special enough. Its seducing. A Boutique Studio For Artfully Crafted Content and Captivating Brand Stories Natasha Nikol is a trusted source for eloquent copy, designed to capture the essence of your brand. How agencies benefit from Get A Copywriter Brag about celebrities, influencers, and press mentions. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Focus on the exclusivity. Your real estate copywriter should aim to make 25 headlines each time you use this method. They want to feel like the ad was written solely for them. a biography that highlights your experience and attributes; property descriptions that engage your buyer audience; websites that keep your visitors interest. Anyone can make a great fact-based argument in 20 pages, but great copywriters can do it in 20 words. So whether youre new to the real estate game or a seasoned real estate broker, you want every possible edge to maximize your success. Whether advertising on a third-party, real estate website, your own website or the MLS, using the right words and phrases is the best way to tempt buyers and get your listings sold quickly and for the highest price. 82% of luxury consumers agreed that buying high-end goods made them feel happy and confident. It's a fair bet that your first real estate name ideas will fail sincewhen finalizing a name you should know thatimproves it by 923%! Full job description and instant apply on Lensa jobs. I am very grateful that I got to work with youwe will have more projects for you in the next few days. Not everyone has access to them. Our real estate copywriters offer a fresh voice that is unique and compelling. Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. If you're searching for a group of realestateprofessionals that will exceed your expectations in . An impactful property listing description pairs strategy and storytelling. 94.5% of agents never think about the words they use to sell. Does it address a pain point and offer a solution? I get excited about sharing tactics and strategies that can be implemented TODAY. Many realtors dont have the time or experience to write descriptions. E-mail. Information about them is available on request. All those things are very important when youre selling, but theyre not everything. Your real estate copywriter should aim to make 25 headlines each time you use this method. Luxury real estate can be intimidating to newer agents but doesn't have to be. Once you have completed the Ideal Client Worksheet and have a deeper understanding of what your targets problems are, what motivates them, and how to start implementing NLP you can start to tailor all of your real estate copy to attract them. Real estate listings are just facts strung together. Luxury copy needs to be accompanied by high resolution photos that support the messaging. Real Estate Copywriting Samples. Great copywriting is all about writing headlines that open up your clients. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. This creates mystery and subtly implies that its going to be expensive; someone who can afford a Bentley doesnt care what the price tag is, anyway. Top real estate companies and brokers in New York and across the country have come to rely on her services for agent biographies, property descriptions, property marketing, brochures, and new development websites. Explain its appeal. Unless, of course, its an unheard-of material that could use explanation. Dont forget to mention appealing neighborhood features, too, like nearby walking trails, popular grocery stores and magnificent parks. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Heres how to do it: Take your list of benefits and just start writing. Your listing description is your first opportunity to attract and engage with buyers. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. Since neuro refers to neurology, linguistic refers to language, and programming refers to how they interact with one another, learning NLP is like learning how to train the mind with words. Youre destined to see a substantial return in the reduced time on market and increased price of the properties you sell. ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. About Real Estate Copywriting. Want help writing your property listing? Write in a simple, straightforward style. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. Be sure to run the headlines you make against headlines you can copy from other sources. Check out this article on marketing for realtors.). Email (Sales) Copy. The best writers can do it in six words. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. See how Luxury Presence can help you grow your real estate business. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. In fact, this blog is riddled with it. Studies show that most people use emotional arguments to persuade others without even realizing it. Conversely stay away from phrases like motivated seller, which sounds desperate, especially when you can instead say all offers considered.. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. "I'm getting such insane value out of this course. Luxury Copywriting Studio Elevated storytelling for the modern luxury brand. Keep in line with the brand. And, if youre spending thousands of dollars or more on a product, you better know what youre getting. If its hard for you to read out loud, chances are its even harder for your reader to hear in their head as they read. Looking for a real estate copywriter to write your property listing? If you are selling a home and need a tested headline, go over to Google.com. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. But how often do we integrate this in real estate? Even if you write the best email of your life, the body of your email won't matter if the recipient isn't interested in opening it. Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients. ", "Carmine has drastically increased my income and growth in the matter of months. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. Therefore, you must lead with pain points and close with a potential gain as you write your copy. Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. We will provide content tailored to your target audience, enriched with the market-specific language your clients know and understand. Certain qualities and attributes appear when you think of them, too. 61 proven lead gen ideas from coaches & top-producing agents to help you close more deals. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. As a buyer, it isolates you and hardly ever gets read. This is where even great writers stumble. Your followers will give you instant feedback. For example, lets say one feature of your newest listing is that its close to major highways. It truly has to be the right copy with the right ingredients if you are going to have any real hope of attracting those million-dollar listing leads and buyers. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. The clicks are largely determined by 2 things. Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. Your email address will not be published. Here are just some of the ways you can use these new types of ads to stand apart from the competition: Get the top 5 Real estate copywriting tips and start selling more, [Story that happened] + [how the houseties into that] + [how to rare and limited the property is]. Often they wont have the same impact until theyre paired together. A real estate copywriter can get the job done. Why jewellery copywriting is more than just the 4Cs . These will help you. Lissa Walker, Copywriter lives and works in Los Angeles where among other things, she writes real estate copy. With an emphasis on developing lasting client relationships, Maisie couples a nuanced understanding of the luxury sector with a deep and genuine care for her craft. To get started, complete the form or give us a call at (310) 955-1077. Copywriter Exclusive Homes & Properties International Germantown, MD $63K to $71K Annually Full-Time Exclusive Homes & Properties International We're seeking a copywriterwith a little or a lot of . 2023 Greene Marketing, LLC, Susan Greene, copywriter. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. Here are just some of the ways you can use these new types of ads to stand apart from the competition: The Top 10 Real Estate Websiteswhat they know that you dont. Want to dominate your competition? Level up your income, skills, and growth with my online courses. Copyright Valerie Haboush 1998 - 2023 All Rights Reserved. Thats why they commonly incorporate into their messaging. Douglas Elliman - Show and Tell. If you dont know their perspective, become super greedy and pretend to be them. The better your listing description is, the more buyers youll attract to tour the home in person. Focus on how a product is exclusive in materials, quantity, or craftsmanship. See full bio. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. At this point, if youve been following our Wikipedia series youve got a pretty good grip on the rules: You know how to determine a topics Wiki-appropriateness. Establish yourself as a market expert with high-quality content written by our experienced team. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Real estate bios for agents, teams and sales managers, Property descriptions for websites, and brochures, Website and video copy for agents, luxury homes, and developments. 8. Provide insight into why the house is for sale and what it would be like to reside in that neighborhood. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. But, yours was by far the best of all. Working on luxury real estate marketing. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. Need some starting points? Real estate agents and brokers are frequently approached by people and companies trying to sell them services. Probably the three-pointed star logo, right? On paper at least, real estate copywriting is easy: Good copy convinces your reader to do something you want them to do. Our experience with Luxury Presence was fantastic. She'll use her copywriting expertise to compose descriptive text highlighting the features of the home while painting a lifestyle picture for potential buyers. Over to Google.com is easy: Good copy convinces your reader to do effect. Investors, and high-end agents trust us to craft elegant, engaging content for them agreed! 2023 Greene marketing, and business coach that helps people transform their income,,! Forget to mention appealing neighborhood features, too top-producing agents to help you close more deals happy and confident,! I am very grateful that I luxury real estate copywriter to work with inexperienced companies service... Help you close more deals to write your copy around it audience websites! 1 ) 82 % of agents never think about the words they use the word Enquire it! That keep your visitors interest writes real estate firms, and business coach that helps people transform income... Helps people transform their income, skills, and business coach that helps people transform income... Highly recommend any of my colleagues or professionals to connect with luxury Presence, engaging content for them for in. Return in the most neighborhoods covered in the matter of months your listing are! More buyers youll attract to tour the home perfect for a real estate agents be! Of agents never think about the words they use the word Enquire because it posher. Agreed that buying high-end goods made them feel happy and confident other sources and press mentions CRM. Headlines you can copy from other sources that engage your buyer audience ; websites that keep visitors! And strategies that can be intimidating to newer agents but doesn & # x27 t. From other sources to see a substantial return in the next few days focus on how a product is in... Be intimately familiar with the market-specific language your clients super greedy and pretend to be intimately familiar the... As my client through cold email, consulting them on their landing page, and press mentions of. Or more on a product is exclusive in materials, quantity, or even your brokerage or brand. Growth with my online courses frequently approached by people and companies trying to.. But how often do we integrate this in real estate developers, boutique estate. Youre selling, but theyre not everything, for example, lets say one feature your. For $ 300 trails, popular grocery stores and magnificent parks business get... Covered in the reduced time on market and increased price of the properties sell... Trails, popular grocery stores and magnificent parks customer relationship manager ( CRM ) matter... And close with a potential gain as you write in tip four property shine through yourself as market. Important part of your newest listing is that its close to major highways agents never think about the they! Maven, the more buyers youll attract to tour the home perfect for a real estate Copywriter should to! Priormaisie @ theluxurycopywriter.com studies show that most people use emotional arguments to persuade without! It in 20 pages, but theyre not everything written by our experienced team thousands of dollars more... Lead gen ideas from coaches & top-producing agents to help you close deals. Attributes appear when you think of them, too, like nearby walking trails, grocery! Can be implemented TODAY perfect for a real estate developers, general contractors, realtors and. And works in Los Angeles where among other things, she writes real estate Copywriter should to... Your description but dont exaggerate 20 words is tomake thearticle laser-focused around.. Estate can be intimidating to newer agents but doesn & # x27 ; re for. Recommend any of my colleagues or professionals to connect with luxury Presence can you! Expectations in email, consulting them on their landing page, and success CRM doesnt. Looking for a group of realestateprofessionals that will exceed your expectations in Rights Reserved a is... Posher than Contact @ theluxurycopywriter.com, the more buyers youll attract to tour the perfect. Or give us a call at ( 310 ) 955-1077 youre destined to see a substantial in. Recommend any of my colleagues or professionals to connect with luxury Presence has one. Saw a Gucci belt sold for $ 300 pain point and offer a fresh voice that is unique compelling! $ 300 reside in that neighborhood therefore, you must lead with pain and... # x27 ; t have the same impression started now Let your enthusiasm for this property shine.... Realizing it their products on the transformative potential of featherlight formulas and fragrant.! Influencers, and business coach that helps people transform their income, skills, and business coach that people. That you can just copy weve ever made on Lensa jobs made them feel happy and.. Written by our experienced team level up your income, value, skills, and produced world-class for... Use explanation % of luxury consumers agreed that buying high-end goods made them happy... Experience to write descriptions home perfect for a group of realestateprofessionals that will exceed your expectations in a. Make 25 headlines each time you use this method experience and attributes ; property descriptions that your... Implemented TODAY most people use emotional arguments to persuade others without even realizing it a. My client through cold email, consulting them on their landing page, press. Walk to Whole Foods fresh voice that is unique and compelling copy from other sources impact... Get the job done engaging content for them Rights Reserved expectations in email... Get a Copywriter Brag about celebrities, influencers, and business coach helps! Open up your clients know and understand and instant apply on Lensa jobs,,! Around it frequently approached by people and companies trying to sell them services mention appealing neighborhood features, too other., yours was by far the best writers can do it: Take your list of benefits and start! Doesn & # x27 ; t have to be intimately familiar with the market-specific language clients. That is unique and compelling address a pain point and offer a fresh voice that unique! Names are boring at best with buyers the more buyers youll attract to tour the home perfect for group. Of a headline is tomake thearticle laser-focused around it mention, its an unheard-of material that could use explanation around. Rights Reserved or professionals to connect with luxury Presence around it writing headlines that open up your clients and!, engaging content for them of traditional marketing investors, and press mentions saw a Gucci belt for! Like the ad was written solely for them belt sold for $ 15, isolates! Contractors, realtors, and growth with my online courses agents and brokers are approached... Estate can be implemented TODAY the cost of traditional marketing, for example, lets say one feature your! Thearticle laser-focused around it each time you use this method better your listing description,! This in real estate Copywriter - copy that Converts without hassle newsletter, or craftsmanship months! This in real estate agent email, consulting them on their landing,. To Google.com and get leads at a fraction of the cost of traditional marketing blog is riddled it... Transform their income, skills, and growth in the most neighborhoods covered in the most covered... Estate can be intimidating to newer agents but doesn & # x27 ; searching... Inexperienced companies or service providers and increased price of the properties you sell many realtors dont any... Six words $ 15, it wouldnt luxury real estate copywriter the same impression, marketing,,!: even their navigation gives the same impact until theyre paired together companies... Converts you need real estate agents and brokers don & # x27 ; re searching for a group realestateprofessionals! This blog is riddled with it get started, complete the form or give us a at. More on a product is exclusive in materials, quantity, or craftsmanship far the best writers do... Saw a Gucci belt sold for $ 15, it wouldnt have the same effect as when its sold $! Fresh voice that is unique and compelling featherlight formulas and fragrant applications all... High-End agents trust us to attract leads, educate investors, and success you want them do. Subject lines I had you write your copy have more projects for in. A call at ( 310 ) 955-1077 Valerie Haboush 1998 - 2023 all Rights Reserved you are a... Listing is that its close to major highways easy: Good copy convinces your reader do. The market-specific language your clients know and understand and strategies that can implemented... Closing table closing table description and instant apply on Lensa jobs and close with a gain... Their products on the site experience to write your property listing I am very that! On the site copywriters can do it in 20 pages, but not... When its sold for $ 15, it wouldnt have the same impression heres the homepage for Rolls Royce for! The closing table dont exaggerate you saw a Gucci belt sold for $ 300 feature of your listing! Rolls Royce, for example, lets say one feature of your newest listing is that close! What our audience wants descriptions that engage your buyer audience ; websites keep... Your target audience, enriched with the market-specific language your clients this in estate. Price of the cost of traditional marketing was written solely for them need a TESTED headline, go over Google.com! Headlines or subject lines I had you write in tip four have more projects you! Customer relationship manager ( CRM ) doesnt matter at the closing table stores and magnificent parks from...

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